Loyalty costs customers £4bn a year, says Citizens Advice

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About 4bn a year – and YOU’RE paying As Citizens Advice issues an official complaint on customers being ripped off for staying with the same company, one consumer is stirred into action By.

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Applications include security and surveillance, public safety, electronic toll collection, brand loyalty. “This year more.

Energy companies are being overpaid some £5.4bn a year by customers who stay loyal to the same supplier, a new study has found. A survey for the comparison site energyhelpline has revealed that a third of UK households, who have stuck to the same supplier for at least.

The loyalty penalty is, on average, 877 per year – equal to 3% of the average household’s total annual expenditure. Citizens Advice chief executive gillian Guy commented: "It beggars belief that companies in regulated markets can get away with routinely punishing their customers simply for being loyal.

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As Citizens Advice (not an organisation renowned for endorsing tax dodging) says on its website: “pension contributions are taken out of your income before you pay tax. This could therefore reduce the amount of income on which you have to pay tax to below the £50,000 limit.”

Citizens Advice describes the "loyalty penalty" as the cost of being a long-standing customer, compared to a new customer receiving the same product or service.

“Big Five” collective revenues rose 12% to a record 13.4bn euros Premier League clubs spent a record £1.3bn on transfers, surpassing the previous season’s record by more than 20%.

Citizens Advice has found customers who remain loyal to their utility providers are being penalised by 4 billion a year. The charity has lodged a super complaint with the competition watchdog.